Trade Mark ™
Copy & Meaning

A trademark symbol — the ™ indicating that a mark is being claimed as a trademark, whether or not it has been officially registered. Any business can use ™ to signal commercial use and claimed trademark rights without formal registration, though the ® mark requires actual registration. ™ puts the world on notice of trademark claims.

In internet culture, ™ is used humorously to mark phrases, behaviors, or characteristics as distinctively associated with a specific person or entity. Used for business and brand contexts, intellectual property discussions, the humorous labeling of characteristic traits as 'trademark behavior,' and any situation where claiming commercial identity rights or playfully marking someone's signature qualities is the communication goal.