Plus ➕
Copy & Meaning

A plus sign — representing addition, the positive, and the concept of adding or including more. The plus sign is one of the most common mathematical symbols, but its meanings extend beyond arithmetic to indicate positivity (plus side, positive outcome), inclusion (adding to a group), and the general concept of more. Blood type '+' designations add the Rh factor to ABO type.

'Plus' in product names signals premium versions. The '+' cursor appears when adding or creating. Used for mathematical addition, content addition and creation, positive aspects and advantages, premium version designations, and any context where the concept of adding, including, or contributing positively to a total is the central meaning.