Taco 🌮
Copy & Meaning

A taco — Mexico's gift to global fast food culture, whose corn tortilla base holds an infinite variety of fillings that have made tacos one of the world's most adaptable and beloved street foods. From carnitas and al pastor to fish tacos and birria, the taco's genius is that any filling is improved by being wrapped in a warm tortilla. Taco Tuesday is now a recognized cultural institution in America.

Street tacos from a Mexico City stand and upscale restaurant interpretations both trace back to the same fundamental genius of the form. Used for Mexican cuisine, Taco Tuesday posts, street food culture, casual meal content, and the universal craving that tacos seem to inspire regardless of time or circumstance.