Shopping Cart 🛒
Copy & Meaning

A shopping cart — representing retail shopping, the fundamental tool of supermarket efficiency, and the digital metaphor of online purchase collection. Physical shopping carts allow efficient multi-item shopping by enabling customers to collect goods throughout a store before a single checkout. Online shopping carts extend this metaphor — 'add to cart' is one of e-commerce's most-used actions.

Abandoned carts represent purchases reconsidered. Cart racing (riding shopping carts) is a very common youthful transgression worldwide. Used for grocery shopping, supermarket experiences, online shopping behavior, the add-to-cart product recommendation, e-commerce industry discussions, and the familiar, everyday act of gathering desired purchases before completing a transaction.