Pie 🥧
Copy & Meaning

A pie — the pastry-encased food in its sweet or savory form representing one of humanity's oldest and most versatile cooking techniques. Pie exists in every food culture: American apple and pumpkin pie, British meat pies and Cornish pasties, Australian pie culture, French tarte tatin, French Canadian tourtière. 'As American as apple pie' has made pie synonymous with American cultural identity.

Apple pie à la mode (with vanilla ice cream) represents a specific category of American comfort. Used for home baking content, American food culture, autumn seasonal cooking, holiday food traditions, savory pie and meat pie discussions, and the warmth of food that requires patience and care to make properly.