Oncoming Bus 🚍
Copy & Meaning

An oncoming bus — the frontal view of a bus approaching, representing the specific viewpoint of something large and purposeful heading directly toward you. The oncoming vehicle perspective creates urgency and the sense of something unavoidable approaching.

'Getting hit by a bus' is workplace slang for sudden unexpected absence — 'what happens if I get hit by a bus' is shorthand for discussing business continuity planning. Used for transportation content showing arrival or approach, the urgency metaphor of overwhelming situations approaching, and any context where the direct, frontal approach of something significant needs visual expression.