Fortune Cookie 🥠
Copy & Meaning

A fortune cookie — the crispy, message-containing cookie that is quintessentially American Chinese restaurant culture despite the delightful historical irony that it doesn't actually originate in China. Fortune cookies are largely absent from Chinese mainland food culture; their true origins appear to be Japanese immigrants in early 20th century California. The ritual of cracking open a fortune cookie after a Chinese-American meal and reading your fortune is deeply embedded in American dining culture.

'Lucky numbers' and philosophical aphorisms create a specific anticipation. Used for American Chinese food culture, fate and fortune discussions, cultural food curiosity, and the gentle fun of looking for meaning in a cookie.